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This book is the starting point of understanding why brand naming is important in this extensive reign of audaciously digital first and digital only brands.
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In this digital-first economy your name becomes the shortest Ad for your Brand.
But landing it right from the first moment can be increasingly challenging, complex and daunting.
85+
Brands Co-created
20+
Brand Names
100%
Accuracy
Headliners Ahead
Our Work
HOW WE NAME
Our process is built on these pillars of naming strategy
Internal Reflection
- Positioning
- Differentiation
- Preferential
- Compatibility
- Ease of Registration
- Longevity
Word Prism
- Syllable structure
- Semantic structure
- Morphological structure
- Phonetic structure
External Focus
- Understandable
- Memorable
- Perceivable
- Persuasive
- Promotable/ Communicable
The Labworks
OUR THOUGHTS, IDEAS AND RESEARCH
Naming India's First Truly Organic, Residue-Free, and Farmer-Friendly Milk Brand.
How Deepika Padukone’s 82’E breaks naming conventions
Bakkam: An Ongoing Study of Evolving Chennai Area Names
What is Nomencapture
What does your name really mean?
Why is it called Rajiv Chowk Metro Station & not Connaught Place Metro Station?
Your name conveys your why, much before you do.
If your why matters, your name matters too.
Packages
* Pricing is exclusive of GST which is calculated later as per service opted
Elementary
2 Names
5 working days
₹40,000*
Primer
2 Names + 2 Alternatives
8 working days
₹56,000*
Quintessential
5 Names + 2 Alternatives
10 working days
₹90,000*
Deliverables
Competitor Namescape & Insight
A Winning Name
Name, Meaning & Sound Efficacy
Trademark Check
Recommended Domain
Recommended Social Handles
Add-Ons
Tagline
Registration Service
Tone of voice
Name Architecture / Glossary
What our Partners say
“It's natural and understandable to have concerns when it comes to liking the names. However, I must say that these guys did an excellent job. I appreciate the positive vibe of the team, not just in terms of their enthusiasm to excel but also their ability to receive and act upon feedback.”
Pulkit Chabbra
Founder & CEO, nuvr
Founder & CEO, nuvr
We had an extremely good experience working with the team, it was very enlightening to go through and understand the process.
We really appreciate the attention to detail, flexibility, persistence and quality of the delivery. Our branding lead was also impressed with the quality of work and collaterals.”
The Name: Intel Onboard
We really appreciate the attention to detail, flexibility, persistence and quality of the delivery. Our branding lead was also impressed with the quality of work and collaterals.”
The Name: Intel Onboard
Kishore Ramisetty
VP, Vertical Solutions Group, Intel Corporation
VP, Vertical Solutions Group, Intel Corporation
The consistency in design & unique branding has given us a definite edge over the other early-stage startups.
The Name: Wholemark
The Name: Wholemark
Pranay Ganesh
Co-Founder, WholeMark
Co-Founder, WholeMark
More than names, a vision.
ABOUT US
We are a team of designers making socio-cultural realities a mainstay in our strategic solutions to create mindful, impactful brands.
Got a name but still not quite sure?
If you're not totally sure about getting a new name or not quite ready to part ways with the current one, let's start with an audit.
Our Name Design Consultants will dive into your current name, spot the gaps and pitfalls, and give you practical steps to amp it up for better results.
Our Name Design Consultants will dive into your current name, spot the gaps and pitfalls, and give you practical steps to amp it up for better results.
Let’s Audit your Brand Name -->
I am seeking a name that
Embodies authenticity to forge genuine connections with my audience
Strikes the perfect balance between creativity and relevance
Stands out in the bustling crowd of startups
Byproduct of creative emotion, marketing acumen, linguistic insight, and legal considerations
Resonates across generations, one that's universally memorable
Doesn't cost me lot of money or precious hours I need to run my startup.
Feels like music to ears.
Have questions? We have answers
Any more queries? You can email us anytime at nomencapture@become.team
Say hi!
When can I get my final name?
According to your chosen package, we have fixed number of working days within which we can finalise your brand name. In case you need an iteration or alternatives beyond the scope of your package, the scope extends at additional cost.
Can I use all the names I am shown?
No. You may use only the number of names according to your package for which we will transfer the license and copyrights once you select them.
What is Nomencapture?
Nomencapture is a team of brand name designers. The name is a wordplay on Nomenclature and the idea of capturing the memory of the audience with the brand name.
Do you trademark the names?
We do a preliminary Trademark screening, using World Intellectual Property Org for global market and IP India Portal for Indian market, for the names we present. It is a recommended step so that we never infringe upon someone else’s brand identity. It is advised to engage a Trademark attorney to file the applications. We can help you find one.
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